Job summary

The goal was to craft print-ready jar labels for six unique fruit and vegetable jam varieties, ensuring the design was not only eye-catching but also highly customizable for future use. 

This case study explores how Amilma Digital delivered a vector-based, fully editable label design that met TR “HUKA”’s needs while enhancing their brand identity.

The Challenge: Designing Versatile and Attractive Jam Labels

TR “HUKA” approached Amilma Digital with a clear vision: they needed labels for six distinct jam flavors—each featuring a unique fruit or vegetable—while maintaining a cohesive brand aesthetic. The labels had to be:

• Print-ready for immediate production.
• Fully editable to allow for future customization (text, fonts, and colors).
• Vector-based to ensure scalability and adaptability for other products.
• Visually appealing to attract customers in a competitive market.

Additionally, the design needed to balance functionality with aesthetics, ensuring the labels were practical for mockups while reflecting the premium quality of TR “HUKA”’s products.

The Solution: A Strategic Approach to Label Design
Amilma Digital took a strategic, client-focused approach to meet TR “HUKA”’s requirements. Here’s how they tackled the project:

1. Understanding the Brand Identity

Amilma Digital began by analyzing TR “HUKA”’s brand values—quality, tradition, and authenticity. The design team chose a rustic, elegant aesthetic with a black background, yellow accents, and detailed illustrations of fruits and vegetables to reflect the brand’s premium positioning.

2. Creating Six Unique Designs

The team designed labels for six jam varieties, each featuring a distinct fruit or vegetable:

• Džem od Paprike (Pepper Jam)
• Fino Paprike (Fine Pepper Jam)
• Džem od Šljive (Plum Jam)
• Džem od Grožđa (Grape Jam)

Each label showcased a high-quality illustration of the corresponding ingredient, ensuring customers could easily identify the flavor while being drawn to the vibrant visuals.

3. Vector-Based and Fully Editable Design

To ensure flexibility, Amilma Digital created the labels in vector format. This allowed TR “HUKA” to:

• Easily alter text, fonts, and colors as needed.
• Scale the design for different jar sizes or future products without losing quality.
• Use the design for other branding materials, such as marketing collateral.

4. Mockups for Visualization

While the mockups were not included in the final deliverables, Amilma Digital provided high-quality mockups to help TR “HUKA” visualize how the labels would look on their jars. This step ensured the client could confidently move forward with production.

The Results: A Winning Design for TR “HUKA”

Amilma Digital’s label design for TR “HUKA” delivered exceptional results:

• Enhanced Brand Visibility: The cohesive yet distinct designs for each jam variety helped TR “HUKA” stand out on the shelf, attracting more customers.
• Increased Flexibility: The vector-based, fully editable files allowed TR “HUKA” to adapt the labels for new products, saving time and costs in the long run.
• Improved Customer Engagement: The vibrant illustrations and premium aesthetic resonated with consumers, leading to positive feedback and increased sales.
• Streamlined Production: The print-ready files ensured a seamless transition from design to production, reducing delays and ensuring a quick market launch.

Why Choose Amilma Digital for Your Packaging Design Needs?

This project showcases Amilma Digital’s expertise in creating high-quality, customizable packaging solutions for food brands. Here’s why businesses trust Amilma Digital:

• Tailored Solutions: We understand your brand’s unique needs and deliver designs that align with your vision.
• Versatile Designs: Our vector-based designs are fully editable, ensuring long-term flexibility for your business.
• Proven Results: From concept to production, we help brands like TR “HUKA” achieve their goals and grow their market presence.
• Client-Centric Approach: We prioritize collaboration and communication to ensure every project exceeds expectations.

A Recipe for Success with Amilma Digital

The TR “HUKA” jars labels project is a testament to Amilma Digital’s ability to combine creativity, functionality, and strategic thinking to deliver outstanding results. By creating print-ready, vector-based, and fully editable labels for six fruit and vegetable jam varieties, Amilma Digital helped TR “HUKA” elevate their brand and connect with their audience. If you’re looking for a packaging design partner to bring your food brand to life, Amilma Digital is here to help.