BosnaExpress is a logistics company offering full transportation, warehousing, and distribution services at affordable prices. With a fleet of over 30 trucks and operations spanning 36+ locations, BosnaExpress prides itself on delivering outstanding service, quality, and on-time performance.

The company needed a website that reflects its professionalism, highlights its services, and provides an intuitive user experience for potential clients.

Project Objectives

1. Modern and Professional Design: Create a visually appealing website that aligns with BosnaExpress's brand identity and showcases its services effectively.
2. User-Friendly Navigation: Ensure the website is easy to navigate for users seeking information about transportation, warehousing, and distribution services.
3. Performance Optimization: Build a fast-loading website with efficient server-side configurations to handle high traffic and media content.
4. Scalability and Security: Implement a scalable architecture with robust security measures to protect the website and its users.
5. CMS Flexibility: Use WordPress to allow BosnaExpress's team to easily manage and update content without technical expertise.

Solution

1. Platform and Theme Selection

Amilma Digital chose WordPress as the CMS due to its flexibility, extensive plugin ecosystem, and ease of use for non-technical users. The Ohio theme by Colabrio was selected for its modern design, responsiveness, and compatibility with popular page builders like WPBakery and Elementor. The Ohio theme (version 3.2.2) provided a solid foundation for creating a visually appealing and functional website, although it was noted that an update to the latest version (3.5.3) is available for future enhancements.

2. Design and Development

The website design was tailored to reflect BosnaExpress's brand identity, with a dark color scheme, bold typography, and high-quality imagery. Key sections of the website include:

• Homepage: The homepage prominently features the tagline "We do Warehousing at Affordable Prices," alongside a striking image of a BosnaExpress truck. The page highlights the company’s services, fleet, and commitment to quality with clear, concise messaging.
• Services Section: A detailed overview of BosnaExpress's offerings, including full transportation, warehousing, and distribution, with an emphasis on their large fleet and secure facilities.
• Fleet and Drivers: A section showcasing the company’s 30+ trucks and experienced drivers, emphasizing reliability and professionalism.
• Call to Action: A "Hire Us" button in the navigation bar encourages potential clients to get in touch.

The website was built using WPBakery Page Builder (version 6.10.0) for drag-and-drop functionality, allowing for easy content updates. Slider Revolution (version 6.6.12) was used to create dynamic sliders, and Elementor (version 3.12.1) was integrated for additional design flexibility.

3. Technical Implementation

Amilma Digital ensured the website was technically sound by leveraging the following tools and configurations:

• Hosting and Server Setup: The website is hosted on a LiteSpeed server running Linux 5.14.0, with PHP 8.0.30. The server configuration supports high performance, with a memory limit of 3072M, a maximum upload size of 3GB, and a time limit of 480 seconds for PHP scripts.
• Caching and Optimization: LiteSpeed Cache (version 6.5.4) was implemented to improve page load speeds and overall performance. The website also uses an object cache (via object-cache.php ) to reduce database queries.
• Security: Hide My WP (version 6.2.9) was installed to enhance security by hiding the WordPress backend and protecting against common vulnerabilities. Amilma Digital also developed a custom plugin, AD WP Login Shield Premium, to further secure the login process.
• Media Handling: The website supports multiple image formats (GIF, JPEG, PNG, WebP, BMP, XPM) using WP_Image_Editor_GD, with ImageMagick 7.1.1-43 available for advanced image processing.
• Database: The database is powered by MariaDB 10.11.10, with a maximum allowed packet size of 1GB and 2000 maximum connections, ensuring efficient data handling.

4. Plugins and Functionality

Amilma Digital installed and configured several plugins to enhance the website’s functionality:

• Advanced Custom Fields PRO (version 6.0.7): For custom field management.
• Contact Form 7 (version 5.7.5.1) and Contact Form 7 Extension For Mailchimp (version 0.5.72): To manage contact forms and integrate with Mailchimp for lead generation.
• eForm - WordPress Form Builder (version 4.17.1): For advanced form creation.
• Smash Balloon Instagram Feed (version 6.1.3): To display BosnaExpress’s Instagram feed and enhance social proof.
• Facebook Chat Plugin (version 2.5): For live chat support.
• Envato Market (version 2.0.8): To manage theme and plugin updates from Envato.

5. Site Health and Maintenance

The Site Health Info provided insights into areas for improvement:

• Outdated Plugins and Themes: Several plugins (e.g., Elementor, WPBakery Page Builder, Smash Balloon Instagram Feed) and the Ohio theme are not on their latest versions. Amilma Digital recommended scheduling updates to ensure compatibility and security.
• Fonts Directory: The fonts directory (wp-content/uploads/fonts ) was not found, indicating a potential issue with custom font uploads. This can be resolved by creating the directory and ensuring proper permissions.
• Auto-Updates: Auto-updates are disabled for themes and plugins, which may require manual intervention to keep the site up to date.

Results

The BosnaExpress website (https://bosnaexpress.com) successfully launched with the following outcomes:

• Enhanced Brand Visibility: The modern design and clear messaging effectively communicate BosnaExpress’s services and values, attracting potential clients.
• Improved User Experience: The intuitive navigation and responsive design ensure a seamless experience across devices.
• High Performance: With LiteSpeed Cache and server-side optimizations, the website loads quickly, even with media-heavy content (total size: 472.15 MB, including 193.78 MB of uploads).
• Scalability: The website is built to handle future growth, with a robust server configuration and scalable architecture.
• Client Empowerment: The WordPress CMS and page builders allow BosnaExpress’s team to manage content independently.

Challenges and Solutions

• Challenge: Outdated plugins and themes posed a potential risk for compatibility and security.
  • Solution: Amilma Digital documented the outdated components and provided a maintenance plan for scheduled updates.
• Challenge: The fonts directory was missing, which could affect custom typography.
  • Solution: Recommended creating the directory and ensuring proper permissions to resolve the issue.
• Challenge: Balancing media-heavy content with performance.
  • Solution: Leveraged LiteSpeed Cache and optimized images to maintain fast load times.

Future Recommendations

1. Update Plugins and Themes: Upgrade to the latest versions of Elementor (3.28.0), WPBakery Page Builder (8.3.1), Ohio theme (3.5.3), and other plugins to ensure compatibility and security.
2. Enable Auto-Updates: Consider enabling auto-updates for non-critical plugins and themes to reduce manual maintenance.
3. Expand Functionality: Activate and configure the WooCommerce plugin (currently inactive) to enable e-commerce features, such as online booking or payment for services.
4. SEO Optimization: Implement an SEO plugin like Yoast SEO to improve search engine visibility.
5. Regular Backups: Set up automated backups to protect against data loss.

Amilma Digital successfully delivered a high-quality website for BosnaExpress, meeting the client’s objectives for design, functionality, and performance. The website serves as a powerful tool for BosnaExpress to showcase its logistics services and attract new clients. With a solid foundation in place, Amilma Digital continues to support BosnaExpress with ongoing maintenance and optimization to ensure long-term success.