Nestled in the picturesque surroundings of Hrvatski Zagorje, Roses Designer Outlet offers a shopping experience with discounts of 30% to 70% on over 100 renowned brands across more than 60 stores.

This project required a digital solution to showcase its distinctive “small shopping town” atmosphere and provide seamless access to key information.

Challenge

The outlet needed to boost its visibility among local and international visitors while making essential details—such as brand listings, operating hours, and amenities (e.g., children’s play area, 2,000 free parking spaces)—easily accessible. Its existing online presence was limited, hindering its ability to attract new customers and compete in the retail market.

Solution

Our agency (assumed role of Amilma Digital) developed a comprehensive digital strategy:

1. Website Design and Development: We created a modern, responsive website with a focus on visual appeal and intuitive navigation. The site featured an interactive store map, a detailed brand catalog, and a dedicated discounts section.
2. SEO Optimization: Targeted keywords such as “Roses Designer Outlet,” “Croatia discounts,” and “Hrvatski Zagorje shopping” were implemented to improve search engine visibility on Google.
3. Social Media Integration: Links to social media pages (e.g., Facebook, Instagram) were embedded for real-time updates on promotions and events.
4. Multimedia: High-quality photos and video content were added to showcase the outlet’s ambiance and highlight satisfied customers.

Results

• Increased Website Traffic: Within three months, organic traffic grew by 40% due to enhanced SEO and a user-friendly interface.
• Improved Engagement: Social media interactions rose by 25%, with visitors sharing promotions and outlet experiences.
• Customer Satisfaction: Feedback highlighted the ease of finding brand information and parking details, contributing to a 15% reported increase in on-site visits.
• Brand Visibility: The outlet solidified its reputation as a premier shopping destination in Croatia, attracting a broader audience.

Through strategic digital solutions, Roses Designer Outlet transformed its online presence into a powerful tool for customer acquisition and retention. This project demonstrates how a tailored digital approach can elevate a physical shopping experience, blending convenience with charm to drive measurable success.